Social Media:

 

The PageRank principle cares most about votes from other web sites to yours in the form of backlinks to your content.

PageRank is social by nature. It has become increasingly difficult to ‘game’ the system with technical tweaks, because Google’s algorithm is now clever enough to only care for genuine votes. Want proof? Google and Bing both recently confirmed that links shared through social media platforms directly influence rankings. It’s also getting more expensive and time consuming to buy or barter your way to the top by paying for links.

So, if you want to rank well you need to be Social. Twitter, delicious, YouTube, Flickr, social networks and blogs are the new SEO.

When used intelligently, all of these channels add powerful new content distribution opportunities. As well as generating awareness and lending PR value to your brand, they bring a wealth of positive (and naturally acquired) backlinks, social recommendations and enhancements that increase your Google rankings.

Our Social SEO program: the five steps

 

1: We create a Social SEO platform

Our first job is to identify the most fruitful keywords, trends and discussions relevant to your brand and the most influential social media hubs with which to engage your content, inlcuding blog networks, forums, discussion groups, social networks and other specific/niche channels.

2: We socialise your content

By extending its lifecycle to new social channels (Twitter, YouTube, Flickr and beyond), we make your Social SEO content more accessible, relevant and useful to your target audiences. We also syndicate and re-aggregate this content onto social media platforms, opening up new channels that naturally attract and promote backlinks, interactions and traffic acquisition.

3: We engage with the social web

Our mission is to encourage influential groups, networks and individuals to take your content and republish it for their audiences via Twitter, blogs, Facebook, LinkedIn, YouTube, Flickr and other social media channels – establishing a healthy volume of keyword optimised backlinks along the way.

4: We measure all of our Social SEO activity

Anything that matters on the social web: SERPs, backlinks, coverage, interactions, acquisitions – even ROI – can be quantified.

5: We repeat and repeat again

 

The result?

 

Your content is re-optimised and reinvigorated.

You attain a bigger, wider, more Google-friendly (and influential) content footprint.

Your customer engagement is more meaningful, interactive, and dynamic.

And, most importantly, you’re loved by Google.

Services:

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